| (Alpharetta,GA) – Wednesday, January 30, 2008 With a reputation for reinventing traditional categories to meet the needs of moms today, Kids II has débuted an innovative, new infant seat design from Bright Starts™ this month.
To keep babies close at hand, traditional infant seats are often placed atop a countertop or table, leading to increased risk of injury to baby. Research conducted by Kids II, parent company of the Bright Starts™ brand, revealed that moms want a way to keep their babies close by, yet out of harms way. Additional health-related trends in the increasing number of annual c-section births and doctors' wishes for new moms in general to avoid bending over in their early postnatal stages also indicated a need for a better solution to traditional infant seats. To meet these needs, Kids II developed the Bright Starts™ By Your Side™ Infant Seat. This "reinvention" of the traditional baby seat, keeps baby close to mom at all times and off the floor. The patented design of the new By Your Side™ Infant Seat is the first of its kind to utilize an elevated seat to keep baby easily within arm's reach.
The Bright Starts™ By Your Side™ Infant Seat provides meaningful innovation for baby in the following ways:
- Elevated "ideal height" seat of 27.5 inches keeps baby closer to mom than traditional infant seats and inhibits her from having to bend over to reach baby
- Four-position reclining Comfort Adjust™ Seat provides multiple positions for each stage of baby's development
- 10 melodies, three white noise sounds, vibration, with 20 minutes of continuous play provide a variety of options to soothe baby
- A handy large storage basket beneath the seat keeps baby's essentials easily accessible
- Deluxe fabric and a removable headrest keep even the smallest infants comfortable
- The cradling seat can be either rocked with a gentle motion or stabilized with the kickstand
- Two high quality plush toys hanging from the soft toy bar provide additional entertainment for baby
"Our in-home research showed that moms were consistently placing traditional infant seats on elevated surfaces to keep baby more visible and accessible," said Ryan Gunnigle, President and CEO of Kids II, Inc., an infant toy and baby gear company. "Parents prefer baby to sit up higher for peace of mind. The Bright Starts™ By Your Side™ Infant Seat is the first of its kind to meet this need."
Research has also shown the powerful role that interaction with family plays in baby's social development. The By Your Side™ Infant Seat provides baby with a better vantage point to see the family, and may enhance development by facilitating one-on-one interaction. The By Your Side™ Infant Seat also helps parents keep an eye on baby while they perform tasks nearby, at the same time keeping baby off the floor - away from drafts and out of reach from most household pets.
The Bright Starts™ By Your Side™ Infant Seat benefits parents AND baby by:
- Allowing easy access to baby with less bending over
- Protecting baby from pets or siblings by keeping them elevated
- Offering a convenient position for feeding
- Keeping baby close to social activity while still in a seat firmly grounded on the floor
The Bright Starts™ By Your Side™ Infant Seat comes in several new design collections developed to complement most home decors. It retails for approximately $69.99 and is available at leading U.S. and International retailers.
About Kids II, Inc.
| One of the world‘s fastest growing infant products companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for Baby Einstein and Boppy®. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico. Visit www.kidsii.com | | |
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