| (Alpharetta,GA) – Wednesday, April 23, 2008 Do you know an outstanding woman who has survived breast cancer, or is a strong supporter or advocate helping to fight for a cure? If so, Bright Starts™ wants to know about her! Bright Starts™ baby toy and gear brand celebrates pink passion again by looking for eight inspirational cancer survivors, strong personal supporters or advocates who are continuing the fight against breast cancer. Now through June 30, 2008, friends and family can visit www.americanbaby.com/pinkpower to nominate an inspiring woman who is the epitome of a "Pink Power Mom."
For this year's search, Bright Starts™ is looking for individuals who have overcome the extraordinary adversity of breast cancer, or are staunch supporters or advocates for finding a cure, and used the opportunity to positively affect the lives of those around them – especially her children. Once chosen, the winners will receive:
- $1000 donation to the breast cancer charity of their choice
- $500 spa gift certificate to a local spa in their home town
- $400 gift basket
- $100 gift certificate to www.brightstarts.com online store
"There are so many amazing people out there who have been working tirelessly in the fight against breast cancer, "says Ryan Gunnigle, President and CEO of Kids II, Inc., designer and manufacturer of the Bright Starts™ brand, "This search is our way of identifying and recognizing champions for the cause who are making it possible for the baby girls of today to have a bright, happy and healthy tomorrow."
In addition to recognizing Pink Power Moms, a portion of the proceeds from the top selling Bright Starts™ Pretty in Pink™ Collection will be donated to support breast cancer research. The Kids II Foundation commits its support for breast cancer research with a minimum donation of $100,000.
Passionate about Pink!
Focusing on pink - an enduring symbol for the breast cancer cause - Kids II, Inc. has expanded its successful Bright Starts™ Pretty in Pink™ Collection of product offerings to better meet the needs of parents of baby girls, while continuing to dedicate a portion of the proceeds from sales to support breast cancer awareness and research to honor cancer survivors, supporters and advocates. Beginning in July '08, the extended Bright Starts™ Pretty in Pink™ Collection will feature an exciting new line of toys that will include plush pals, rattles and teethers.
Included in this line of pink toys are:
- Wing-a-ma-jig™ -- Chew on this cute, pink bug character for teething relief, or shake for exciting rattle sounds. Perfect for little hands to grasp.
- Gellin' Pals™ -- Relieve baby's teething pain with a cool, gel filled teether. Baby will love to nibble on the soft snail character. Contains nontoxic, Polar Gel™, ideal for chilling in the freezer.
- Tug Tunes™ -- Give these plush animals a little tug and the characters play four fun melodies. The two characters, a lady bug and elephant, are sold separately. Includes a Fun Link™ for attaching to carriers or strollers.
- Teether Pals -- A teething baby's best friend, this plush pal bunny has "chewy" teether hands and feet to soothe baby's gums.
- License to Drool™ Keys -- Multiple textures of teethable "keys" that are easy for baby to grasp and hold.
Each of the toys coordinates with other items in the Bright Starts™ Pretty In Pink™ Collection. The toys will be available at leading U.S. retailers, and will range in price from $2.99 - $6.99.
The hero product of the collection, the ever popular Bright Starts™ Pretty in Pink™ Cradling Bouncer, retails for $29.99 and is also currently available at leading U.S. retailers.
Please visit http://pink.brightstarts.com for more information on the entire Bright Starts™ Pretty In Pink™ Collection.
About Kids II, Inc.
| One of the world‘s fastest growing infant products companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for Baby Einstein and Boppy®. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico. Visit www.kidsii.com | | |
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