| (Alpharetta,GA) – Monday, November 03, 2008 Kids II -- which designs, manufactures and distributes the popular Bright Starts®, Baby Einstein™ and Boppy® brands of baby toys and gear -- is broadening its international sales, distribution and customer service capabilities in the Asia-Pacific region with a new affiliate office in Tokyo, Japan.
The Tokyo office joins Kids II international affiliates in Hong Kong, Australia, Canada, Mexico and the United Kingdom in supporting the U.S.-based company’s rapid international growth. In recent years, Kids II has expanded to six continents, and its award-winning products are available at more than 51,000 retail locations in more than 60 countries.
“As Kids II has accelerated its international expansion, Japan has become an increasingly important market for us,” said Jeff Cornelison, Executive Vice President of International, Kids II. “Our commitment to the Japanese market continues to be a focus for Kids II. This dedicated office and staff will ensure the Japanese consumer obtains the same level of outstanding service experienced by our customers globally.”
The office, located at 22F Shibuya Mark City West, 1-12-1, Dogenzaka Shibuya-ku opened in October. Naoyuki Morisaki has been named country manager and will be hiring additional staff in the coming months.
Continuous new product introductions and an emphasis on global expansion have made Kids II one of the world’s fastest growing toy companies. Founded in 1969, Kids II opened its first international office in Hong Kong in 2001.
For more information:
Jeff Cornelison
770-751-0442
Jeff.cornelison@kidsii.com
About Kids II, Inc.
| One of the world‘s fastest growing infant products companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for Baby Einstein and Boppy®. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico. Visit www.kidsii.com | | |
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