| (Alpharetta,GA) – Thursday, March 30, 2006 Kids II, leading innovator and manufacturer of baby and toddler products, today announced a licensing agreement with The Boppy Company, makers of the award-winning nursing and infant support pillow, to design, produce and distribute new lines of Boppy-branded products. The partnership marries The Boppy Companys reputation for style and comfort with Kids II's product innovation and manufacturing expertise.
"Teaming up with The Boppy Company just makes sense. It's a smart combination of style, innovation and product manufacturing know-how," said Kids II President and CEO Ryan Gunnigle.
"We are very excited about working with Kids II to extend the Boppy brand into new categories," said Susan Brown, President, The Boppy Company.
The new line of Boppy-branded products is planned to launch Fall 2006.
About Kids II, Inc.
| One of the world‘s fastest growing toy companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also hold the license to design and manufacture products for Baby Einstein™ and Boppy®. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico.
| | | About The Boppy Company
| The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine for four straight years. Created by mom inventor, Susan Brown in 1990, the same year its flagship product, the Boppy pillow, won the Juvenile Product Manufacturers Association's (JPMA) "Show-off" competition award. The Boppy Company is dedicated to making life more comfortable for moms and babies. For more information, visit www.boppy.com. | | |
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