Press Release Details

It's the Most Wonderful Time of the Year... when babies entertains themselves in their activity saucers, giving moms two free hands. To make a new parent's season bright, Kids II suggests Bright Starts Around We Go!™ -- a patent-pending, baby play station allowing infants 14 linear feet of cruise control around the outside of a sturdy activity table filled with lights, sounds and interactive toys. For more frugal Santas, Kids II suggests fully-loaded, but value priced Bounce Bounce Baby™ Activity Zone, which retails for $39.99.

Equipped to Entertain Child – Infant to Toddler Years

Innovated by Kids II, manufacturer of award-winning baby and toddler products, Around We Go! is designed to grow with a child. Featuring a removable cruise seat with balanced, lockable safety wheels, the product converts to a traditional play table, extending its play-span through age three. Around We Go! retails for $89.99 and is exclusively available at Toys R Us and Babies R Us.

"Fun, function and safety top our innovation goals for all Bright Starts products," said President and CEO Ryan Gunnigle. "The Around We Go! design takes the child out of the confines of a traditional play center, providing more freedom of mobility, exercise and discovery, and more fun for baby and parent. As the only infant product on Dr. Toy's Top Ten Toys of the 2005, we anticipate Around We Go! to become one of the season's 'must-give' items."

While most stationary activity centers are created for individual baby enjoyment, another breakthrough advantage of Around We Go! is its ability to foster interaction between baby and older sibling. Its open design allows room for two to share table activities, which are appropriate for big brother and sister toddler as well as babies.

360 º of Freedom, Function and Fun

Around We Go! offers consumers a superior combo of the latest stationary activity center offerings – tweaked for perfection and baby mobility. Features include:

• Fourteen linear feet of cruise way, allowing baby more freedom and exercise beyond confines of traditional "saucer" or stationary activity centers
  
• Over 20 activities for your baby and toddler including interactive light and sound toys like clickers, spinners and rattles, electronic piano with upbeat music and a magical drawing station
  
• Easily removable cruise seat, turning exercise "saucer" into sturdy play table
  
• Detachable, dishwasher-safe snack tray, which is made to hold sippy cups and juice boxes
  
• Comfy seat pad, which is machine-washable and removable
  
• Mobility control for confined spaces – seat can be locked in front of the snack table or piano

• Array of fun, developmental toys - springing bee, mirror, spinning ball rattle, bead chaser, and piano with six melodies, music and lights
  
• Bounce pad that makes silly sounds when baby bounces up and down
  
• Three-position height adjustment
  
• Seat that rotates 360 degrees for full access to toys and the snack tray