| (Alpharetta,GA) – Monday, August 01, 2005 Move Over Mulberry Bush. Beginning today, babies can go 'round (and round) their stationary activity centers with the launch of Bright Starts Around We Go™ -- a patent-pending, baby play station allowing infants 14 linear feet of cruise control around the outside of a sturdy activity table filled with lights, sounds and interactive toys. Featuring a removable cruise seat with balanced, lockable safety wheels, the product converts to a traditional play table, extending its play-span through the toddler years.
Innovated by Kids II, manufacturer of award-winning baby and toddler products, Bright Starts Around We Go™ was recently named one of Dr. Toy‘s Top 10 Toys of 2005. The product retails for $89.99 and will be available exclusively at Toys R Us stores in early September and Babies R Us in October.
"Fun, function and safety top our innovation goals for all Bright Starts products," said President and CEO Ryan Gunnigle. "The Around We Go™ design takes the child out of the confines of a traditional play center, providing more freedom of mobility, exercise and discovery, and more fun for baby and parent. Also created with value in mind, Around We Go™ is equipped to entertain a child from infant to toddler years."
Circle of Life x 2
While most stationary activity centers are created for individual baby enjoyment, another breakthrough advantage of Around We Go™ is its ability to foster interaction between baby and older sibling. Its open design allows room for two to share table activities, which are appropriate for big brother and sister toddler as well as babies.
As second baby showers grow in popularity, Around We Go™ could be a smart gift for moms' " Second Time Around." Similar to the convenience of double strollers and joggers, veteran parents may have a stationary activity table " but not one built for two.
More Freedom, Function and Fun
Around We Go™ offers consumers a superior combo of the latest stationary activity center offerings – tweaked for perfection and baby mobility. The only true "grow with me" product in the category, features include:
- Fourteen linear feet of cruise way, allowing baby more freedom and exercise beyond confines of traditional " saucer" or stationary activity centers
- Over 20 activities for your baby and toddler including interactive light and sound toys like clickers, spinners and rattles, electronic piano with upbeat music and a magical drawing station
- Easily removable cruise seat, turning exercise " saucer" into a sturdy play table
- Detachable, dishwasher-safe snack tray, which is made to hold sippy cups and juice boxes
- Comfy seat pad, which is machine-washable and removable
- Mobility control for confined spaces – seat can be locked in front of the snack table or piano
Dr. Toy's annual 100 Best Children's Products Awards Program was created by noted child development authority Stevanne Auerbach, Ph.D., (a.k.a. Dr. Toy), as a service to consumers searching for safe, affordable, educationally oriented and stimulating toys and products for children.
About Kids II, Inc.
| One of the world‘s fastest growing toy companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also hold the license to design and manufacture products for Baby Einstein™ and Boppy®. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico.
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