Kids II® and its employees are focused on corporate responsibility and are committed to making a difference in the lives of children and their families.
In 2006, the Kids II® Foundation was created to make a positive impact in the communities in which Kids II employees work and live. Through our partnerships with charitable organizations, volunteer efforts and donating toys to children in need, Kids II supports dozens of local and national organizations.
To date, Kids II has given more than $500,000 supported by thousands of volunteer hours.
Pink Power Mom
Kids II®, with its signature brand Bright Starts™, has created the national Pink Power Mom program. The program is designed to honor moms that have persevered through their battles with breast cancer and continue to be role models to their family, friends and community. Friends and family have the opportunity to nominate their inspiring mom for a chance to be one of the eight selected annually as a Pink Power Mom. Kids II donates $5,000 to the charity of each of the eight Pink Power Moms’ choice.
Over the last five years through the Pink Power Mom program, Kids II has donated over $1 million in the fight against cancer.