Kids II Brands

baby in bright starts swing

Meet Our Family of Brands

From the simple idea that started our company to the full line of baby toys and gear that we make today, we’ve been coming up with big ideas for little people for over four decades. We launch about 100 new products each year under our five beloved baby brand names: Bright Starts, Baby Einstein, Ingenuity, Comfort & Harmony, Oball, and Disney Baby.

Many of our products started with a real mom's idea, and all of our products are thoughtfully designed to enrich the lives of families around the world. Learn more about the Kids II company, mission, global reach and more.

About Kids II >

Featured Brand: Bright Starts

Fun comes first! Bright Starts™ delights babies and engages toddlers with products that are fun, fresh, and playful. Bright Starts™ offers parents affordability for their baby's needs without compromise.


Bright Starts Collections

Taggies >
Lights, Lights Baby >
Pretty in Pink >
Having a Ball >
Giggling Gourmet >
Toucan Tango >

See All Bright Starts Products >

Buzz About Our Brands

comfort & harmony neoprene cart cover

Featured on ABC's "Shark Tank"

Comfort & Harmony's 4-in-1 Neoprene Cart Cover was invented by the mom behind Cool Wazoo.

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pregnancy & newborn registry guide

Pregnancy & Newborn Registry Guide

The 2015 registry guide features 8 products from Kids II brands!

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the bump logo

Ingenuity in Best of the Bump

Our baby gear brand took home 2 awards in Best of the Bump 2015.

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loungebuddies positioner pillows collection

Baby's First #BFF

Project Nursery covers the origin of Comfort & Harmony's LoungeBuddies.

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