About Bright Starts

At Bright Starts™, it's smiles, giggles, and happy babies that really motivate us. We design great products that delight baby while providing exceptional value for parents.

Our family of products, including Bright Starts toys, play gyms, and entertainers, are born from relentless dedication to bringing you the highest quality possible. And we do it all so that it doesn't put a strain on your budget.

Bright Starts Play Mat

Bright Starts has a large product portfolio with awards and accolades from industry and consumer organizations. Our Disney Baby products feature timeless Disney characters; we also incorporate Taggies into many designs.

You can find Bright Starts products at a variety of toy stores, department stores, and children's specialty shops, including:

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