Kids II®
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Our Brands

Kids II® is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies.

We design, market and distribute more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, we launch 100 new products a year. Under our flagship brands, Kids II has produced more than 100 award-winning products.

Our Brands    

Bright Starts™ Bright Starts™

Bright Starts™ delights babies and engages toddlers with products that are fun, fresh and playful. Bright Starts™ offers parents affordability for their baby's needs without compromise.

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Ingenuity Ingenuity™

Ingenuity™ transforms smart ideas and inventive technologies into products that make life easier for mom. Modern fashions and contemporary design are at the center of Ingenuity’s hallmark style.

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Comfort & Harmony™ Comfort & Harmony™

Comfort & Harmony™ is thoughtfully designed to create a supremely cozy environment for baby in sweet and heartwarming fashions that mom adores. Each of these products incorporate nurturing features, such as ergonomic designs and plush fabrics that pamper mom and baby where it's needed most.

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Baby Einstein Baby Einstein

Baby Einstein stimulates children's sense of discovery of the world around them by creating products from their point of view. Music, art, animals, language, nature, shapes and numbers come together in products with real-world emphasis that entertain and engage babies.

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Disney Baby Disney Baby

Disney Baby brings imagination to everyday moments with high-quality products that reflect Disney's storytelling heritage. Incorporating classic stories and characters that remind parents of their own childhood, Disney Baby products help foster timeless family bonding.

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Taggies™ Taggies™

Taggies™ makes everyday items extraordinary with the addition of colorful, satin tags that children love to touch. Textured and varied in design, Taggies products soothe babies and toddlers, and promote feelings of emotional security.

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Oball™ Oball™

Oball™ captivates a child’s attention with geometric designs, tactile materials and a bold spectrum of colors. The unique design of Oball™ toys spark a child’s inquisitive nature to explore and play, and quickly become favorites for the entire household.

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Leading the Way

By focusing on the possibilities, the boundaries vanish.

Our Global Reach Global Reach
Our Mission

Across the globe, the Kids II® team is driven by our mission and company credos. We strive to make a difference and be the best and through these credos we’re poised for success.

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3333 Piedmont Road Northeast #1800, Atlanta, GA 30305 Phone: (770)751-0442