About Kids II

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Driven By Design

Kids II® is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favorites can be improved.

Kids II’s success is driven by innovation. The collaborative and inventive minds at Kids II are consistently creating industry-changing products, exclusive fashions and unique packaging. Their efforts are supported by in-depth research, feedback from parents worldwide and unprecedented design and development processes.

We design, market and distribute more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, we launch 100 new products a year. Under our flagship brands, Kids II has produced more than 100 award-winning products.

Kids II Global Reach

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Global Locations

Kids II spans the globe with 14 global offices, and operations in six continents.

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Where to Buy

See a list of all Kids II retailers, in more than 70 countries.

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Contact Kids II

Have questions about a product? We're here to help.

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Kids II Gives Back

Our passion for making a difference extends well beyond the products we make.

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