About Kids II

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Kids II Purpose

We believe bright futures should be in reach for every family. Regardless of where they live, how much money they make, what language they speak, what faith they practice, and what goals they pursue.

Bright futures are a journey, built upon thousands of tiny wins. No matter our title or department, our job is to create more tiny wins that help families everywhere – including Kids II, our partners, and each other – create bright futures.


Kids II Vision

Our Vision is to redefine our industry by creating not just products, but holistic solutions for early stage parents that transcend borders, categories and aisles.

Kids II Global Reach

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Global Locations

Kids II spans the globe with 14 global offices, and operations in six continents.

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Kids II Where to Buy

Where to Buy

See a list of all Kids II retailers, in more than 70 countries.

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Contact Kids II

Have questions about a product? We're here to help.

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Kids II Gives Back

Our passion for making a difference extends well beyond the products we make.

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