Generation Mom

Generation Mom is a community of moms who share experiences and inspire our next generation of products. After joining (which only takes a few minutes), you'll be eligible to participate in research panels or product tests, and have a chance to receive free products.

At Kids II, parents are essential to our innovation process. Our goal is to turn your ideas and aspirations into real products for parents across the globe.

How do I get involved?

Sign Up

Complete a brief enrollment form. Generation Mom is open to U.S. and Canadian moms (and moms to be) who meet specific criteria. You will receive an email confirmation upon acceptance.

Check Your Inbox

Kids II may send you surveys every month or two. At times we are looking for specific types of moms, but many of our surveys are open to the entire Generation Mom community.

Get Free Products to Review

Some of our research involves testing new products in your home. If you qualify for one of these studies, a product will be shipped to you for your evaluation and honest feedback.

How are members rewarded?

Besides being part of a network of moms who directly influence the creation of new products, members have the chance to receive Kids II products and other items, such as gift cards. Prizes are awarded via random monthly drawings; all moms who complete a survey or product review are eligible to win.

What are the surveys like?

We want to know: What products do you love? What are some of the challenges you face as a new parent? Do you have an idea for product improvements or new solutions?

Participation in surveys and product testing is always optional, and we aim to make all of our research engaging for moms. A typical online survey will take 15-20 minutes to complete; product testing varies by item and is highly flexible to fit into your natural at-home routine.


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