Kids II Products

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Big Ideas for Tiny People

The inventive minds at Kids II® are creating industry-changing products under our five beloved Kids II brands. We launch more than 100 new products each year, with ideas, innovations and fashions supported by in-depth research and feedback from real parents.

We take pride in our entrepreneurial spirit and long history of innovation. From the simple idea that started our company to the extensive line of baby toys and gear that we offer today, we’ve been in the playtime business for more than four decades.

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Check Out Our Toy & Gear Buying Guides

Think Outside the Crib

Find the perfect solution for napping babies on the go.

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Choosing the Right Swaddle

Find the right swaddle for your baby's age & personality.

See Guide

Tummy Time Tips

Get the most out of tummy time, and make it more enjoyable for baby & mom.

See Guide

Toy Buying Guide

From tiny wrist rattles to toddler floor toys, find the best toys for every age.

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